Moatifi vs Stock Rover: Deep Research Tools for Serious Investors in 2026

Stock Rover has quietly built one of the most powerful stock research platforms available to retail investors. With over 650 financial metrics, advanced screening capabilities, and detailed portfolio analysis, it is a favorite among data-driven investors who want to dig deep into the numbers.

But having access to 650 metrics does not automatically lead to better investment decisions. Sometimes, the most valuable analysis is not about having more data; it is about asking the right question. That is the core difference between Stock Rover and Moatifi, and it is worth understanding before you decide which tool deserves your time.

What Is Stock Rover?

Stock Rover is a web-based research platform designed for serious fundamental investors. Launched in 2008, it has earned a reputation as one of the most comprehensive screening and research tools outside of professional-grade terminals like Bloomberg.

Key features include:

• 650+ financial metrics covering income statements, balance sheets, cash flow, and calculated ratios
• Advanced stock screener with complex multi-criteria filtering
• Portfolio analytics including performance attribution, risk analysis, and rebalancing tools
• Research reports that compile key data points into digestible summaries
• Charting tools that overlay fundamentals on price charts
• Watchlist management with custom alerts and scoring
• Historical data going back 10+ years on most metrics

Stock Rover's Strengths

Stock Rover is genuinely impressive in several areas:

1. Screening depth. If you can define a financial criteria, Stock Rover probably lets you screen for it. Complex multi-factor screens that would take hours in a spreadsheet can be built in minutes.

2. Data comprehensiveness. 650+ metrics is not marketing fluff. Stock Rover provides access to detailed financial data that rivals much more expensive professional platforms.

3. Portfolio analysis. Their portfolio tools go beyond basic tracking. Performance attribution, correlation analysis, and risk metrics give you institutional-quality portfolio insights.

4. Customization. Power users can build custom screeners, create proprietary scoring models, and configure dashboards to show exactly what they want to see.

5. Value for professionals. For financial advisors and serious retail investors who need Bloomberg-lite capabilities at a fraction of the cost, Stock Rover fills that niche well.

What Is Moatifi?

Moatifi is a stock analysis platform built around a single powerful idea: the most important thing to understand about a company is whether it has a durable competitive advantage (an economic moat).

Rather than overwhelming you with hundreds of metrics, Moatifi uses AI to synthesize financial data, industry dynamics, and competitive positioning into clear, actionable moat analysis.

Moatifi provides:

• AI-powered moat scores (1-10) for thousands of US stocks
• Five moat type breakdowns: network effects, switching costs, cost advantages, intangible assets, efficient scale
• Focused financial metrics that matter most for moat assessment (ROE, ROIC, margins, debt)
• Valuation analysis with margin of safety calculations
• Moat-focused stock screener
• Free core access to all moat analysis features

The Philosophical Difference

Stock Rover gives you the tools to build your own analysis from raw data. It assumes you know what to look for and provides the data to find it.

Moatifi starts with a thesis: competitive advantages drive long-term investment returns. It then provides the analysis to evaluate that thesis for any given stock. Instead of giving you 650 metrics and letting you figure out which ones matter, Moatifi tells you whether the company has a moat, what kind, how strong, and why.

This is not a criticism of Stock Rover's approach. It is a fundamentally different design philosophy. One is a toolkit; the other is an analyst.

Head-to-Head Comparison

Feature	Stock Rover	Moatifi
Primary Focus	Comprehensive financial data and screening	Economic moat analysis
Financial Metrics	650+ metrics	Focused set of moat-relevant metrics
Moat Analysis	Not a dedicated feature	Core feature with AI-powered scoring
Stock Screener	Highly advanced, multi-criteria	Moat-strength focused
Portfolio Tools	Comprehensive analytics and tracking	Not available
Charting	Fundamental + technical overlays	Not available
Custom Scoring	Build your own models	Pre-built AI moat scoring
Learning Curve	Steep; designed for power users	Low; focused interface
Market Coverage	US and Canadian stocks	US stocks
Free Tier	Limited features	Full moat analysis, free
Paid Plans	$79-$279/year	Free core features
Best For	Data-driven power users	Moat-focused investors

Pricing Comparison

Stock Rover offers four tiers:

• Free: Basic screening and limited metrics
• Essentials ($79/year): More metrics, basic portfolio tools
• Premium ($179/year): Full metrics, advanced screening, research reports
• Premium Plus ($279/year): Everything plus fair value data, analyst ratings, and advanced analytics

To get the full Stock Rover experience, you are looking at $179 to $279 per year.

Moatifi provides its complete moat analysis for free. No tiers, no upsells on core features. You get moat scores, breakdowns, financial metrics, and screening at zero cost.

When Stock Rover Is the Better Choice

Stock Rover wins if you:

• Love building custom screens. If your investing process involves complex multi-factor screening (for example, "show me stocks with ROE above 15%, debt-to-equity below 0.5, revenue growth above 10%, and P/E below 20"), Stock Rover is unmatched.
• Need comprehensive portfolio analytics. If you manage a significant portfolio and want detailed attribution, risk analysis, and rebalancing insights, Stock Rover's portfolio tools are excellent.
• Want raw data access. If you prefer to draw your own conclusions from raw financial data rather than relying on AI-generated analysis, Stock Rover gives you the data to do exactly that.
• Are a financial advisor. Stock Rover's depth and customization make it suitable for professional use cases that require detailed client reporting.
• Enjoy technical and fundamental analysis together. Stock Rover's ability to overlay fundamental data on price charts is useful for investors who combine both disciplines.

When Moatifi Is the Better Choice

Moatifi wins if you:

• Want clear answers, not more data. If you are tired of staring at spreadsheets full of metrics and want a clear assessment of whether a company has a competitive advantage, Moatifi delivers that directly.
• Follow a moat-based investing philosophy. If you invest like Buffett, Munger, or Pat Dorsey, focusing on durable competitive advantages before looking at price, Moatifi aligns with that approach.
• Value simplicity and speed. Looking up a stock on Moatifi takes seconds and gives you a clear moat assessment. Stock Rover's power comes with complexity that not everyone needs.
• Do not want to pay for stock research. Moatifi's free tier is not limited or crippled. It is the full product.
• Are newer to fundamental analysis. Stock Rover's 650 metrics can be overwhelming if you are still learning what matters. Moatifi's focused approach helps you understand the metrics that matter most for long-term investing.

The Data vs. Insight Tradeoff

Here is the core tension between these tools: more data does not always mean better decisions.

Stock Rover gives you 650+ metrics. That is powerful, but it also means you need to know which metrics matter for your specific analysis. Two investors can look at the same Stock Rover data and reach opposite conclusions because they weighted different metrics differently.

Moatifi takes a position: competitive advantages matter most for long-term returns. It then uses AI to evaluate those advantages systematically. You might disagree with the specific score for a given stock, but the framework itself is clear and consistent.

Think of it this way: Stock Rover gives you every ingredient in the kitchen and lets you cook whatever you want. Moatifi is a specialist chef who has mastered one dish and serves it perfectly.

A Practical Example

Consider analyzing Home Depot (HD).

Stock Rover would give you access to 10+ years of financial data: revenue trends, margin expansion, same-store sales growth, inventory turnover, return on invested capital, free cash flow yield, and hundreds of other metrics. You could build a custom scoring model weighing these factors. The analysis would be as good as your ability to interpret the data.

Moatifi would give you a moat score reflecting Home Depot's competitive advantages: cost advantages from scale and supplier relationships, switching costs from pro customer loyalty programs, efficient scale in the home improvement category (the market only supports two major players), and intangible brand assets. You would understand not just that Home Depot performs well financially, but why it is likely to continue performing well.

Stock Rover shows you what happened. Moatifi helps you understand why it happened and whether it will continue.

Can You Use Both?

These tools are highly complementary. A sophisticated workflow might look like this:

1. Start with Moatifi to identify stocks with strong moats (score 7+)
2. Move to Stock Rover to deep-dive into the financial data, build custom screens around those high-moat stocks, and evaluate valuation in detail
3. Return to Moatifi when reviewing your portfolio to reassess whether competitive advantages are strengthening or deteriorating

This combination gives you both the "why" (Moatifi's moat analysis) and the "what" (Stock Rover's comprehensive data), covering blind spots that either tool alone might miss.

The Bottom Line

Stock Rover is a powerhouse for data-driven investors who want comprehensive financial data, advanced screening, and detailed portfolio analytics. It is one of the best values in investment research for power users.

Moatifi is a focused tool for investors who believe competitive advantages are the most important factor in long-term investing success. It turns complex analysis into clear, actionable moat assessments at no cost.

If you already use Stock Rover and love it, adding Moatifi to your workflow gives you a dimension of analysis that Stock Rover does not provide. If you are choosing between the two, it comes down to whether you want a comprehensive data toolkit or a focused moat analyst.

Try Moatifi Free

Want to see how moat analysis complements your existing research? Try Moatifi free and get AI-powered moat scores on thousands of stocks. No account needed, no credit card, no limits. Enter any ticker and see what competitive advantages lie beneath the numbers.