Moatifi vs Simply Wall St: Visual Investing Tools Compared for 2026

Simply Wall St has built a loyal following by turning complex financial data into beautiful visual infographics. If you have ever seen a colorful "snowflake" chart breaking down a stock's value, dividends, health, and growth, that is Simply Wall St's signature.

But visual appeal and analytical depth are not always the same thing. A growing number of investors are searching for Simply Wall St alternatives that go deeper on specific aspects of stock analysis, particularly competitive advantage and moat analysis. Moatifi takes a different approach entirely, and this comparison will help you figure out which tool fits your needs.

What Is Simply Wall St?

Simply Wall St is a visual stock analysis platform that presents fundamental data through infographics, charts, and visual summaries. Founded in Australia in 2014, it has grown to cover stocks across global markets.

Key features include:

• Snowflake diagrams rating stocks on five dimensions: Value, Future, Past, Health, and Dividends
• Visual financial summaries making complex data accessible
• Portfolio tracking with visual health checks
• Global market coverage spanning dozens of exchanges worldwide
• Stock screeners with visual filters
• Narrative reports explaining stock analysis in plain language

Simply Wall St's Strengths

Simply Wall St genuinely excels in several areas:

1. Visual presentation. Nobody does data visualization better in the retail investing space. If you are a visual learner, Simply Wall St makes financial data intuitive and engaging.

2. Global coverage. While many tools focus primarily on US markets, Simply Wall St covers stocks from Australia, Europe, Asia, and beyond. International investors benefit significantly from this breadth.

3. Accessibility for beginners. The visual approach lowers the barrier to understanding fundamental analysis. New investors can grasp concepts quickly through infographics rather than spreadsheets.

4. Portfolio visualization. Their portfolio tools show diversification, risk exposure, and holdings health through visual dashboards that are easy to interpret at a glance.

What Is Moatifi?

Moatifi is a stock analysis platform focused specifically on economic moat analysis, the study of durable competitive advantages that protect a company's profits over time. Warren Buffett popularized this concept, and Moatifi makes it accessible through AI-powered analysis.

Moatifi provides:

• AI-powered moat scores (1-10 scale) for thousands of US stocks
• Detailed moat type breakdowns covering network effects, switching costs, cost advantages, intangible assets, and efficient scale
• Financial health metrics focused on moat-relevant indicators like ROE, ROIC, and margin trends
• Valuation analysis with margin of safety estimates
• Stock screener filtered by moat strength
• Free access to core moat analysis features

Where Moatifi Differs

The fundamental difference is focus. Simply Wall St tries to give you a broad overview of every aspect of a stock. Moatifi goes deep on one critical question: does this company have a durable competitive advantage?

1. Specialized moat analysis. Moatifi does not just check a box for "competitive advantage." It scores five distinct moat types individually, explaining which advantages are strongest and why they matter.

2. AI-powered depth. Rather than presenting existing financial data visually, Moatifi's AI synthesizes financial metrics, industry dynamics, and competitive positioning into a cohesive moat assessment.

3. Actionable scoring. A moat score of 8/10 tells you something specific and actionable. Simply Wall St's snowflake approach is informative but can feel more like a summary than a verdict.

4. Free core access. Moatifi's moat analysis is available at no cost, while Simply Wall St's free tier is limited to a small number of stock views per month.

Head-to-Head Comparison

Feature	Simply Wall St	Moatifi
Primary Focus	Visual overview of all fundamentals	Deep economic moat analysis
Moat Analysis	Not a dedicated feature	Core feature with 1-10 scoring and type breakdown
Data Presentation	Infographics and snowflake charts	Structured reports with scores and metrics
Market Coverage	Global (dozens of exchanges)	US stocks (thousands)
Portfolio Tools	Visual portfolio tracking and alerts	Not available
Valuation	Visual fair value estimates	Margin of safety analysis
Screener	Visual filters across many metrics	Moat-strength focused screening
Best For	Visual learners, international investors	Moat-focused stock pickers
Free Tier	Limited views per month	Full moat analysis, unlimited
Paid Plans	Starting ~$120/year	Free core features

Pricing Breakdown

Simply Wall St offers a free plan with limited stock views (typically 5 per month). Their paid plans start around $120 per year for unlimited access, with higher tiers available for additional features like portfolio alerts and advanced screening.

Moatifi provides its core moat analysis completely free with no view limits. You can analyze as many stocks as you want, see full moat breakdowns, and use the screener without paying anything.

For budget-conscious investors, this is a meaningful difference. Simply Wall St's free tier is essentially a trial, while Moatifi's free tier is the actual product.

When Simply Wall St Is the Better Choice

Simply Wall St wins if you:

• Invest in international markets. If you buy stocks on the ASX, LSE, TSE, or other global exchanges, Simply Wall St's coverage is far broader than Moatifi's US focus.
• Are a visual learner. If charts and infographics help you process information faster than text-based analysis, Simply Wall St's approach will resonate with you.
• Want a broad overview quickly. The snowflake chart gives you a fast read on multiple dimensions of a stock at once. It is great for initial screening.
• Need portfolio tracking. Simply Wall St's visual portfolio tools are well designed. Moatifi does not offer portfolio management.
• Are new to investing. The visual approach makes fundamental analysis less intimidating for beginners.

When Moatifi Is the Better Choice

Moatifi wins if you:

• Believe competitive advantages drive long-term returns. If your investing philosophy centers on buying companies with durable moats (a la Buffett, Munger, or Dorsey), Moatifi is built for you.
• Want deeper moat analysis than a visual summary provides. Understanding that a company has strong switching costs but weak network effects changes how you think about its future. Moatifi gives you that granularity.
• Focus on US stocks. If your portfolio is primarily US equities, Moatifi's coverage is extensive.
• Want genuinely free analysis. No view limits, no surprise paywalls. Moatifi's free tier is not a teaser; it is the product.
• Prefer substance over style. Moatifi's analysis is not as visually flashy as Simply Wall St, but the depth of moat analysis is significantly greater.

A Practical Example

Let us compare how each tool would handle an analysis of Microsoft (MSFT).

Simply Wall St would show you a snowflake chart with scores for Value, Future, Past, Health, and Dividends. You would see visual breakdowns of revenue growth trends, earnings estimates, debt levels, and dividend history. It is a comprehensive visual snapshot.

Moatifi would give you a moat score (likely 9/10 or higher for Microsoft), with individual scores for: switching costs from the Office/Azure ecosystem, network effects from LinkedIn and Teams, intangible assets from brand and patents, cost advantages from scale, and efficient scale in enterprise software. You would understand specifically why Microsoft's competitive position is strong and which moat types contribute most.

Simply Wall St tells you Microsoft looks good across multiple dimensions. Moatifi tells you why Microsoft's competitive advantage is nearly unassailable and where the specific sources of that advantage lie.

The Philosophical Difference

Simply Wall St is built on the idea that making financial data visual and accessible helps investors make better decisions. That is a valid and valuable philosophy.

Moatifi is built on the idea that understanding competitive advantages is the single most important factor in long-term investing success. Everything else, valuation, growth, dividends, matters more when you first understand whether the company can sustain its performance.

These are not contradictory philosophies. They are different priorities.

Can You Use Both?

Yes, and many investors find them complementary. Simply Wall St gives you the broad picture: is the stock growing? Is it healthy financially? Is the valuation reasonable? Moatifi answers a question Simply Wall St does not focus on: does this company have a durable competitive advantage that will protect its earnings for the next decade?

A smart workflow might be: use Simply Wall St to identify interesting stocks from a broad visual scan, then use Moatifi to deep-dive into whether those companies have genuine moats worth investing in.

The Bottom Line

Simply Wall St is an excellent visual analysis platform, especially for international investors and visual learners who want a broad overview of stock fundamentals.

Moatifi is a specialized tool for investors who prioritize competitive advantage analysis above all else. It offers deeper moat insights, granular scoring, and free access without limits.

Your choice depends on what matters most to your investing process. If you have never specifically analyzed the competitive advantages behind your stock picks, you might be surprised by what you find.

Try Moatifi Free

Curious about the moat strength of stocks in your portfolio? Try Moatifi free and get instant AI-powered moat analysis. No sign-up required, no view limits, no credit card. Just enter a ticker and discover whether your investments have durable competitive advantages.